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| TILE MOSAICS STONE |
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OUR LOGO
Santa Chiara Cloister, tiled garden
His memory is filled with the wonder he felt as a child.
Wondering about the people that made the tiles, wondering
what their names were.
Wondering about the people that made the tiles, wondering
what their names were.
He was fascinated with paintings that could
be made from colored liquid glass in such
wildly brilliant hues, that the images from
an earlier era in his city
be made from colored liquid glass in such
wildly brilliant hues, that the images from
an earlier era in his city
Finally, 20 years after leaving Santa Chiara, his wish
came true. Now, the garden is open to a limited
number of visitors each year. Recently, the entire
cloister was restored. A small fee helps the Franciscan
order monks maintain the grounds.
came true. Now, the garden is open to a limited
number of visitors each year. Recently, the entire
cloister was restored. A small fee helps the Franciscan
order monks maintain the grounds.
He wished to stay there while he and the
others boys were scurried through the
garden, under the coolness of the vines,
with the lingering sweet fragrance of lemon
blossoms and jasmine.
others boys were scurried through the
garden, under the coolness of the vines,
with the lingering sweet fragrance of lemon
blossoms and jasmine.
Santa Chiara, 1740's majolica tile
| Santa Chiara Cloister, 1740's majolica tile pergola |
| Santa Chiara Cloister, 1740's majolica tile bench |
Santa Chiara Cloister, inner garden
Creating a logo for your company can be an intensely
personal experience.
personal experience.
Like us, you may want to convey the essence of what your
business does, reflect the particular market segment you
aim to serve, create a unique look for your company,
establish a distinctive brand image, attract positive attention
and express your own personal individuality, among other
possible objectives.
business does, reflect the particular market segment you
aim to serve, create a unique look for your company,
establish a distinctive brand image, attract positive attention
and express your own personal individuality, among other
possible objectives.
Santa Chiara in Naples was built between 1313-1340 by Spanish King Roberto and Queen Sancia di
Maiorca. Anthony Bogo spent a lot of time at this church during his youth in Italy. He served as an
alter boy and played soccer there during his childhood in Naples.
Maiorca. Anthony Bogo spent a lot of time at this church during his youth in Italy. He served as an
alter boy and played soccer there during his childhood in Naples.
The fortress-like church keeps
a beautiful secret. Not widely
known to most tourists and
safely tucked away behind it's
citadel stone walls is a magical
tiled garden dating to the
1740's, designed by architect
Antonio Vaccaro.
a beautiful secret. Not widely
known to most tourists and
safely tucked away behind it's
citadel stone walls is a magical
tiled garden dating to the
1740's, designed by architect
Antonio Vaccaro.
Colorful majolica tiles clad octagonal columns and benches
topped by vine laden wood trellis. The shaded portico
encircles an inner garden where monks once cultivated fruit
trees, vegetables and herbs.
topped by vine laden wood trellis. The shaded portico
encircles an inner garden where monks once cultivated fruit
trees, vegetables and herbs.
Brightly glazed tiles, decorated with lemons, grapes,
pomegranates, figs and bananas mix with allegorical
scenes depicting 18th century life in Italy. The tiles were
hand crafted and installed in the 1740's by tile artisans
Donato & Guiseppe Massa, owners of a Neapolitan tile
workshop dated to the Middle Ages.
pomegranates, figs and bananas mix with allegorical
scenes depicting 18th century life in Italy. The tiles were
hand crafted and installed in the 1740's by tile artisans
Donato & Guiseppe Massa, owners of a Neapolitan tile
workshop dated to the Middle Ages.
And so, it was also here that Anthony was permitted brief glimpses of this ethereal world, available
only to the Franciscan monks that ushered alter boys quickly through the garden on their way from
one area of the church to another.
only to the Franciscan monks that ushered alter boys quickly through the garden on their way from
one area of the church to another.
These images stayed with him long after he left
Italy and moved to the United States. It was these
memories that moved him when he deliberately
chose to make the ceramic tile industry his life work
many years later.
Italy and moved to the United States. It was these
memories that moved him when he deliberately
chose to make the ceramic tile industry his life work
many years later.
The photo of the individual tile at right was shot by Lisa on that same trip to Santa Chiara.
Measuring 8x8 inches, it is one of the tiles on the left column in the photo above left. In
Photoshop, grout lines were added to make it look like four tiles. This added detail made it more
effective as a graphic tile element in the logo.
Measuring 8x8 inches, it is one of the tiles on the left column in the photo above left. In
Photoshop, grout lines were added to make it look like four tiles. This added detail made it more
effective as a graphic tile element in the logo.
During a recent visit, a tour of the garden was
hosted by a young docent that related a tale about
monks playing soccer with alter boys in the garden,
before the garden was open to the public.
hosted by a young docent that related a tale about
monks playing soccer with alter boys in the garden,
before the garden was open to the public.
Anthony was aghast. In the 15 years he spent at
the church, never was there a soccer game in that
sacred garden, let alone playing of any kind!
the church, never was there a soccer game in that
sacred garden, let alone playing of any kind!
Alter boys weren't permitted in the garden, unless
they were being escorted by the monks to another
location on the church grounds.
they were being escorted by the monks to another
location on the church grounds.
In Anthony's typical kindly manner, after the tour was over
and the other tourists departed, he called the young man
aside and told him the real story about life as an alter boy
at Santa Chiara.
and the other tourists departed, he called the young man
aside and told him the real story about life as an alter boy
at Santa Chiara.
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The vertical logo seen at left is the primary version. It is what
you will see on our business cards. We use the horizontal
version, seen at the top left of each web site page, because
it is better suited to the layout of our web site.
Now, about the origin of our logo...
you will see on our business cards. We use the horizontal
version, seen at the top left of each web site page, because
it is better suited to the layout of our web site.
Now, about the origin of our logo...
It is an enchanting place,
hidden away from the noisy
modern Naples city streets that
grew up around the Medieval
monastery.
hidden away from the noisy
modern Naples city streets that
grew up around the Medieval
monastery.
The boys played in the street, often getting into trouble when
the nuns in the neighboring convent scolded them when they
"accidentally" kicked their balls over the wall into the adjacent
nunnery grounds.
the nuns in the neighboring convent scolded them when they
"accidentally" kicked their balls over the wall into the adjacent
nunnery grounds.
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