Creating a Logo for Your Company


You might want to convey the essence of what your business does, reflect the particular market segment you aim to serve, create a unique look for your company, establish a distinctive brand image, attract positive attention and express your own individuality, among other objectives.

The vertical format you see here is used for our business cards. The horizontal version is utilized for the web site because it is better suited to the layout. Now, to the origin of our logo.

Santa Chiara, a Provencal Gothic cathedral in Naples Italy, was built in 1313 -1340 by Spanish Queen Sancia di Maiorca and her husband, the King of Naples, Roberto d’Angio.  The Monastery housed Franciscan Order monks, while the adjacent Convent was home to Clarissine nuns. 


An interior courtyard, the Maiolica Cloister, housed fruit trees, vegetables and herbs once grown by resident monks. The cloister is a sacred space; quiet and restful where the brotherhood of monks retreated to care for their gardens, for solitude and prayer. 

During a renovation between 1739 and 1742, Architect Antonio Vaccaro designed a magical tile garden. Brightly glazed maiolica tiles decorated with lemons, grapes, pomegranates and figs mix with allegorical scenes depicting 18th century life in Italy. The tiles were handcrafted by tile artisans Donato and Guiseppe Massa, owners of a Neapolitan ceramic workshop dated to the Middle Ages.

Benches and octagonal columns clad in maiolica tiles support grape vine trellis over-head. It’s an enchanting place, hidden away from the noisy city streets of Naples.  


Anthony Bogo spent his childhood in this place. He was an altar boy at Santa Chiara. It was in this whimsical garden that he captured brief glimpses of the colorful hand-made tiles as monks ushered the choir boys from one part of the church grounds to another. As a kid, he wondered about how the tiles were made, about the people that made them, what were their names.

He was fascinated with paintings made from colored, liquid glass in wildly brilliant hues and the scenes of everyday life in Italy, preserved indefinitely, long before the advent of photography. His account of it dwells in the wonder he felt about the place as a child.

These images stayed with him long after he left Italy. It was the memory of the maiolica tile garden that moved him when he deliberately chose the ceramic tile industry for his life’s work.

The photo of the individual tile was shot by Lisa during a visit to Santa Chiara. Measuring 8x8 inches, it is one of the tiles on the left column in the photo seen here. In Photoshop, grout lines were added to make it look like four tiles. This added detail made it more effective a graphic element in the logo. 

Josh Unger